The World Seniors Snooker Tour has announced a new naming rights tour partnership with Global Telecom giant ROKiT.
The agreement will see ROKiT become the naming rights partner for the tour backed by snooker’s world governing body the World Professional Billiards and Snooker Association (WPBSA), as well as the title sponsor for the upcoming World Seniors events in Belfast and Sheffield’s Crucible Theatre.
The partnership with ROKiT follows the announcement last week that the company will become the new title sponsor of the Williams Formula 1 team.
Jason Ferguson, WPBSA Chairman said: “I am delighted by the announcement of an agreement that will help us to take the World Seniors Snooker Tour to the next level. I have been hugely impressed by ROKiT’s mobile handsets and am excited by the opportunities that this cooperation presents.”
Jonathan Kendrick, Chairman of ROKiT, said: “The last time we got involved in snooker was in 2013 when we sponsored Ronnie O’Sullivan to win the World Championship and it’s great to once again align the ROKiT brand with the legends of this game. With our ROKiT phones we can bring snooker to audiences in new and pioneering ways, including through our glasses-free 3D technology and our Wi-Fi capabilities.”
The new ROKiT phone will be the official mobile phone of the World Seniors Snooker Tour
The first ROKiT World Seniors Snooker event will be the all-new 6-Red World Seniors Championship where snooker greats including Stephen Hendry, Jimmy White and Ken Doherty will battle it out for a £20,000 winner takes all prize. The event takes place on one action-packed day in Belfast on Sunday 3rd March 2019.
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ROKiT is a telecommunications business that offers consumers state of the art mobile handsets and wireless connectivity at an unbeatable price. ROKiT has been founded by business innovator John-Paul DeJoria (John Paul Mitchell Systems, Patron Tequila, John Paul Pet) and Jonathan Kendrick (British entrepreneur). ROKiT’s core innovation is the brand’s unique combination of device and service offerings brought to market at aggressive, attention-getting price points.