World Seniors Snooker Announces Extended Partnership with ROKiT Phones.com

World Seniors Snooker is today delighted to announce an extension to its current tour sponsorship agreement with technology company ROKiT until 2021. The new deal with the creators of the glasses-free 3D mobile phone, will see the tour become known as the ROKiT Phones.com World Seniors Snooker Tour.

In line with the recent extension of the title sponsorship agreement of Formula 1 team Williams Racing, the new agreement made today at the Crucible Theatre in Sheffield comes on the eve of this year’s  World Seniors Snooker Championship, which will now be titled as the ROKiT Phones.com World Seniors Snooker Championship.

The event will see 20 players from 14 countries battle it out over four days to become this year’s world champion, with a line up which includes Jimmy White, Stephen Hendry, Dennis Taylor, John Parrott, Cliff Thorburn, Tony Knowles, James Wattana and Tony Drago. The event will be shown live in the UK and Ireland on Freesports TV and also in China on the Superstar Online platform

Jonathan Kendrick, Chairman of ROKiT said: “Snooker is a global sport beamed into over 1.6 billion households and we are a global company associated with some top-level sporting teams. To extend our partnership with the World Seniors Snooker Tour and rebrand to ROKiT Phones makes perfect sense and in line with our company strategy and vision.”

Jason Ferguson, WPBSA Chairman said: “We are delighted to continue our relationship with ROKiT. So much of our sport is available now on multiple viewing platforms, including of course mobile phones. The 3D aspect of the ROKiT hone is astounding and I cannot wait to see some snooker in 3D on there.”

To learn more about the ROKiT Phone go to www.rokitphones.com