World Snooker is delighted to announce Kunlunshan as the new official water partner for several of the sport’s biggest tournaments for the next three years.
Kunlunshan (Kunlun Mountain Water) will be snooker’s official water partner at the UK Championship, the Masters, the Welsh Open and the World Championship for the 2016/17, 2017/18 and 2018/19 seasons.
Branded water, glasses and ice buckets will be displayed on set next to the players and during post-match interviews at each of these tournaments.
Kunlunshan is China’s leading brand of natural mineral water and is taken from an area over 6,000 metres high in the Kunlun Mountains.
Kunlunshan will also be the title sponsor of the annual Fans Player of the Year award, voted for by fans on social media on Twitter as well as Weibo and WeChat in China. This award was won this year by Ronnie O’Sullivan.
World Snooker director Jason Ferguson was in Beijing today to announce the partnership and said: “We are thrilled to announce a strategic partnership agreement with a major Chinese brand in Kunlunshan.
“The UK Championship, the Masters, the Welsh Open and the World Championship are broadcast here in China and all around the world and produce staggering viewing figures, with this year’s World Championship watched by 210 million people on CCTV in China alone.
“So this new partnership will provide maximum opportunity for our sport to show just what it can do for a major Chinese brand. And it will display the World Snooker brand alongside Kunlunshan Water, showing just how high a mountain our sport has climbed.
“The timing of this strategic partnership is perfect, as the World Snooker Tour continues to grow, events are getting bigger and bigger, more and more people are tuning in.
“Kunlunshan Water is a brand we are very proud to be associated with. I know we will be great partners and I welcome them officially to the World Snooker family.”